The evolution of technology has radically transformed the digital marketing landscape, offering innovative tools that change the way companies interact with their audience. Artificial intelligence, in particular, has revolutionised mail marketing, enabling unprecedented personalisation and effective segmentation that increases relevance and user engagement. In addition, the AI-driven creation of virtual influencers has opened a new realm of possibilities for branding and advertising, offering companies a way to fully control image and message without the unpredictable variables of human influencers. However, this development raises ethical questions and challenges for real influencers, who must adapt and find new ways to deliver value in a marketplace increasingly saturated with digital options. The key for marketers and influencers will be to find a balance between technology and human authenticity to maintain a genuine connection with their audience.

Corporate identity is the set of elements that define the company's personality and differentiate it from the competition. To strengthen the brand, it is essential that these elements are reflected in all communications sent to customers and potential customers. For this reason, email marketing campaigns should take care of the design and content of each message, following a coherent and consistent line. The design should include the logo, colours and symbols that identify the company, as well as an appropriate typography and format. The content should convey the company's values and value proposition, using a tone of voice that suits the target audience and the objective of the message. In addition, something of added value should be offered to the audience, such as promotions, giveaways or useful information, to build trust and brand loyalty.

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A growth hacker is someone who uses creative and low-cost techniques to grow a business or brand. Some of the strategies a growth hacker follows are: Constantly experimenting with different marketing channels and methods, measuring results and optimising what works best; harnessing the power of social media, word of mouth and referrals to generate traffic, conversions and loyalty. Create products or services that are tailored to the needs and desires of customers, and that have a viral or engagement factor, innovate and adapt quickly to changes in the market and competition. The main objective of a Growth Hacker is to achieve rapid and sustainable business growth, using available resources efficiently and creatively.

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