One of the most diverse situations on the Internet is the professional management of marketing and virtual business. However, reliability is not only in the management of strategies, platforms, website, among others. It is needed for its credibility, the due accreditation as a matter of responsibility translated in assertiveness with guarantee, where its academic process requires a formal training and, for it, the optimal mechanism exists, through
certificationanswers, an integral concept of quality and responsibility valid for a range of countries and virtual communities.