A growth hacker is someone who uses creative and low-cost techniques to grow a business or brand. Some of the strategies a growth hacker follows are: Constantly experimenting with different marketing channels and methods, measuring results and optimising what works best; harnessing the power of social media, word of mouth and referrals to generate traffic, conversions and loyalty. Create products or services that are tailored to the needs and desires of customers, and that have a viral or engagement factor, innovate and adapt quickly to changes in the market and competition. The main objective of a
Growth Hacker is to achieve rapid and sustainable business growth, using available resources efficiently and creatively.