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Corporate identity

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Author Topic: Corporate identity  (Read 16 times)

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« on: January 23, 2024, 01:07:20 pm »

Corporate identity is the set of elements that define the company's personality and differentiate it from the competition. To strengthen the brand, it is essential that these elements are reflected in all communications sent to customers and potential customers. For this reason, email marketing campaigns should take care of the design and content of each message, following a coherent and consistent line. The design should include the logo, colours and symbols that identify the company, as well as an appropriate typography and format. The content should convey the company's values and value proposition, using a tone of voice that suits the target audience and the objective of the message. In addition, something of added value should be offered to the audience, such as promotions, giveaways or useful information, to build trust and brand loyalty.
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