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Advances in digital technology and online marketing

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Author Topic: Advances in digital technology and online marketing  (Read 13 times)
Pipita
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« on: April 11, 2024, 04:30:18 pm »

The evolution of technology has radically transformed the digital marketing landscape, offering innovative tools that change the way companies interact with their audience. Artificial intelligence, in particular, has revolutionised mail marketing, enabling unprecedented personalisation and effective segmentation that increases relevance and user engagement. In addition, the AI-driven creation of virtual influencers has opened a new realm of possibilities for branding and advertising, offering companies a way to fully control image and message without the unpredictable variables of human influencers. However, this development raises ethical questions and challenges for real influencers, who must adapt and find new ways to deliver value in a marketplace increasingly saturated with digital options. The key for marketers and influencers will be to find a balance between technology and human authenticity to maintain a genuine connection with their audience.
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