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Brave new world............revisited. Aldous huxley.


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Author Topic: Brave new world............revisited. Aldous huxley.  (Read 85 times)
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« Reply #6 on: September 09, 2009, 03:54:01 pm »

Thanks to compulsory education and the rotary press, the propagandist has been able, for many years past, to convey his messages to virtually every adult in every civilized country. Today, thanks to radio and television, he is in the happy position of being able to communicate even with unschooled adults and not yet literate children.
        Children, as might be expected, are highly susceptible to propaganda. They are ignorant of the world and its ways, and therefore completely unsuspecting. Their critical faculties are undeveloped. The youngest of them have not yet reached the age of reason and the older ones lack the experience on which their new-found rationality can effectively work. In Europe, conscripts used to be playfully referred to as "cannon fodder." Their little brothers and sisters have now become radio fodder and television fodder. In my childhood we were taught to sing nursery rhymes and, in pious households, hymns. Today the little ones warble the Singing Commercials. Which is better -- "Rheingold is my beer, the dry beer," or "Hey diddle-diddle, the cat and the fiddle"? "Abide with me" or "You'll wonder where the yellow went, when you brush your teeth with Pepsodent"? Who knows?
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« Reply #5 on: September 09, 2009, 03:46:36 pm »

        "I don't say that children should be forced to harass their parents into buying products they've seen advertised on television, but at the same time I cannot close my eyes to the fact that it's being done every day." So writes the star of one of the many programs beamed to a juvenile audience. "Children," he adds, "are living, talking records of what we tell them every day." And in due course these living, talking records of television commercials will grow up, earn money and buy the products of industry.

"Think," writes Mr. Clyde Miller ecstatically, "think of what it can mean to your firm in profits if you can condition a million or ten million children, who will grow up into adults trained to buy your product, as soldiers are trained in advance when they hear the trigger words, Forward March!" Yes, just think of it! And at the same time remember that the dictators and the would-be dictators have been thinking about this sort of thing for years, and that millions, tens of millions, hundreds of millions of children are in process of growing up to buy the local despot's ideological product and, like well-trained soldiers, to respond with appropriate behavior to the trigger words implanted in those young minds by the despot's propagandists.
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« Reply #4 on: September 09, 2009, 03:33:29 pm »

Our epoch has been given many nicknames -- the Age of Anxiety, the Atomic Age, the Space Age. It might, with equally good reason, be called the Age of Television Addiction, the Age of Soap Opera, the Age of the Disk Jockey. In such an age the announcement that Poetzl's pure science had been applied in the form of a technique of subliminal projection could not fail to arouse the most intense interest among the world's mass entertainees. For the new technique was aimed directly at them, and its purpose was to manipulate their minds without their being aware of what was being done to them.
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« Reply #3 on: September 09, 2009, 03:15:15 pm »

There are two kinds of propaganda -- rational propa­ganda in favor of action that is consonant with the enlightened self-interest of those who make it and those to whom it is addressed, and non-rational propa­ganda that is not consonant with anybody's enlight­ened self-interest, but is dictated by, and appeals to, passion. Where the actions of individuals are con­cerned there are motives more exalted than enlight­ened self-interest, but where collective action has to be taken in the fields of politics and economics, enlight­ened self-interest is probably the highest of effective motives.

If politicians and their constituents always acted to promote their own or their country's long-range self-interest, this world would be an earthly paradise. As it is, they often act against their own inter­ests, merely to gratify their least creditable passions; the world, in consequence, is a place of misery. Propa­ganda in favor of action that is consonant with en­lightened self-interest appeals to reason by means of logical arguments based upon the best available evi­dence fully and honestly set forth.

 Propaganda in fa­vor of action dictated by the impulses that are below self-interest offers false, garbled or incomplete evi­dence, avoids logical argument and seeks to influence its victims by the mere repetition of catchwords, by the furious denunciation of foreign or domestic scape­goats, and by cunningly associating the lowest pas­sions with the highest ideals, so that atrocities come to be perpetrated in the name of God and the most cyni­cal kind of Realpolitik is treated as a matter of reli­gious principle and patriotic duty.
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« Reply #2 on: September 09, 2009, 03:09:39 pm »

Propaganda in a Democratic Society

"The doctrines of Europe," Jefferson wrote, "were that men in numerous associations cannot be restrained within the limits of order and justice, except by forces physical and moral wielded over them by authorities independent of their will. . . . We (the founders of the new American democracy) believe that man was a rational animal, endowed by nature with rights, and with an innate sense of justice, and that he could be restrained from wrong, and protected in right, by mod­erate powers, confided to persons of his own choice and held to their duties by dependence on his own will." To post-Freudian ears, this kind of language seems touchingly quaint and ingenuous.

Human beings are a good deal less rational and innately just than the optimists of the eighteenth century supposed. On the other hand they are neither so morally blind nor so hopelessly unreasonable as the pessimists of the twentieth would have us believe. In spite of the Id and the Un­conscious, in spite of endemic neurosis and the prev­alence of low IQ's, most men and women are probably decent enough and sensible enough to be trusted with the direction of their own destinies.

Democratic institutions are devices for reconciling social order with individual freedom and initiative, and for making the immediate power of a country's rulers subject to the ultimate power of the ruled. The fact that, in Western Europe and America, these de­vices have worked, all things considered, not too badly is proof enough that the eighteenth-century optimists were not entirely wrong. Given a fair chance, human beings can govern themselves, and govern themselves better, though perhaps with less mechanical efficiency, than they can be governed by "authorities independent of their will." Given a fair chance, I repeat; for the fair chance is an indispensable prerequisite.

No people that passes abruptly from a state of subservience un­der the rule of a despot to the completely unfamiliar state of political independence can be said to have a fair chance of making democratic institutions work. Again, no people in a precarious economic condition has a fair chance of being able to govern itself demo­cratically. Liberalism flourishes in an atmosphere of prosperity and declines as declining prosperity makes it necessary for the government to intervene ever more frequently and drastically in the affairs of its subjects. Over-population and over-organization are two condi­tions which, as I have already pointed out, deprive a society of a fair chance of making democratic institu­tions work effectively.

 We see, then, that there are certain historical, economic, demographic and techno­logical conditions which make it very hard for Jefferson's rational animals, endowed by nature with inalienable rights and an innate sense of justice, to exercise their reason, claim their rights and act justly within a democratically organized society. We in the West have been supremely fortunate in having been given our fair chance of making the great experiment in self-government. Unfortunately it now looks as though, owing to recent changes in our circumstances, this infinitely precious fair chance were being, little by little, taken away from us. And this, of course, is not the whole story.

 These blind impersonal forces are not the only enemies of individual liberty and democratic institutions. There are also forces of another, less ab­stract character, forces that can be deliberately used by power-seeking individuals whose aim is to establish partial or complete control over their fellows. Fifty years ago, when I was a boy, it seemed completely self-evident that the bad old days were over, that torture and massacre, slavery, and the persecution of heretics, were things of the past. Among people who wore top hats, traveled in trains, and took a bath every morning such horrors were simply out of the question. After all, we were living in the twentieth century. A few years later these people who took daily baths and went to church in top hats were committing atrocities on a scale undreamed of by the benighted Africans and Asi­atics.

In the light of recent history it would be foolish to suppose that this sort of thing cannot happen again. It can and, no doubt, it will. But in the immedi­ate future there is some reason to believe that the punitive methods of 1984 will give place to the rein­forcements and manipulations of Brave New World.
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« Reply #1 on: September 09, 2009, 03:02:44 pm »

The impersonal forces of over-population and over-organization, and the social engineers who are trying to direct these forces, are pushing us in the direction of a new medieval system. This revival will be made more acceptable than the original by such Brave-New-Worldian amenities as infant conditioning, sleep-teaching and drug-induced euphoria; but, for the majority of men and women, it will still be a kind of servitude.
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« on: September 09, 2009, 02:58:56 pm »

This book is a very thin book but I consider it a crash course for all who wish to learn how Governments control masses.

Though it was written a long time ago they still use the very same techniques over and over again. I read this book when I was a teen and I have been watching the escapades of politics playing out in textbook (this book) format in all countries all the time. Every scandal was set to divert your eyes elsewhere.

Those who partake in reading it, I ask that you cut and paste certain pieces you find in it that you witnessed lately and tell us about it. If I could I would force feed this book to every single person on this planet right now because when you are armed with this knowledge you can see them comming a mile off.

http://www.huxley.net/bnw-revisited/index.html

Enjoy. I will paste some pieces in here now that I always wanted to share with you.
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